50/50 Raffles: Complete Guide to This Win-Win Fundraising Solution

Looking for a simple yet effective fundraising solution? A 50/50 raffle offers the perfect blend of simplicity and profit potential. This comprehensive guide covers everything you need to know about running a successful 50/50 raffle.

What is a 50/50 Raffle?

A 50/50 raffle follows a straightforward format: the winner receives 50% of total ticket sales (up to a predetermined maximum), while your organization keeps the other 50%. This simple structure makes it an attractive option for both organizers and participants.

Important Note: Cash prizes are prohibited in Victoria, making 50-50 raffles unavailable in this state.

State-by-State Maximum Prize Values

To avoid permit requirements, stay within these maximum prize values:

• Queensland (QLD): $25,000
• New South Wales (NSW): $30,000
• South Australia (SA): $5,000
• Australian Capital Territory (ACT) & Northern Territory (NT): $2,500
• Western Australia (WA): $100
• Victoria (VIC): Not permitted
• Tasmania (TAS): Not permitted for online raffles

Why Choose a 50-50 Raffle?

1. Quick Launch
   • No physical prizes to source
   • Simple setup process
   • Can start within hours
2. Minimal Risk
   • No upfront prize costs
   • Prize scales with sales
   • No logistics headaches
3. Universal Appeal
   • Cash prizes attract broad interest
   • Easy to understand format
   • Flexible ticket pricing options

Setting Up It Up

Prize Structure

1. Determine your maximum prize value based on state regulations
2. Consider setting a minimum guaranteed prize (optional)
3. Clearly state in your prize description:
   • "Winner receives 50% of total ticket sales up to [maximum value]"
   • Minimum guaranteed prize amount (if applicable)

Ticket Pricing Strategy

Calculate your structure using this formula:

• Maximum prize × 2 = total potential proceeds
• Number of tickets = Total potential proceeds ÷ Ticket price

Common price points:

• Broad appeal: $2, $5, $10
• Exclusive raffles: $50, $100

Success Stories

Youth Off The Streets

• Initial raffle: $9,020 raised in one month
• Ticket price: $10
• Strategy: Weekly updates on prize pool
• Growth: Later raffles exceeded $30,000

Ricky Richards (Melanoma Institute)

• Structure: 200 tickets at $100
• Guaranteed prize: $10,000
• Duration: 10 weeks
• Total raised: $20,000

Marketing Tips

1. Emphasize Growing Prize
   • Regular updates on current prize value
   • Create excitement as pool grows
   • Use urgency in messaging
2. Leverage Your Network
   • Email database
   • Social media following
   • Community connections
   • Event attendance

Need guidance on setup or compliance? Contact our support team for assistance.