Corporate Fundraising Raffle: How Going Digital Boosted Results
When Chartered Accountants ANZ transformed their traditional High Tea raffle into an online fundraising campaign, they achieved remarkable results for the National Breast Cancer Foundation, raising $8,150 while streamlining the entire process.
Digital Strategy Implementation
The organization's approach combined pre-event digital marketing with seamless event-day execution:
Pre-Event Setup
- Rapid deployment: Raffle page live within 3 days
- No permit required: Streamlined compliance
- Simple promotion strategy:
- Website hyperlink placement
- Three targeted EDMs to member base
- Pre-event ticket sales capture
Event-Day Execution
- MC announcements throughout event
- Staff equipped with iPads for mobile sales
- QR code placement on event programs
- 30-minute closing window announcement
- One-click raffle draw and winner notification
Key Benefits Achieved
- Expanded Revenue Opportunities
- Captured pre-event sales
- Reached non-attending supporters
- Increased accessibility through digital channels
- Streamlined Administration
- Real-time progress tracking
- Automated winner selection
- Instant email notifications
- Digital record of ticket purchasers
- Enhanced Charity Support
- Complete buyer database for charity
- Professional presentation
- Efficient funds collection
Ready to modernize your corporate fundraising raffle? Contact us to learn how we can help make your next event a success.
